Back in September we got a call from MARC USA to see if we’d be interested in creating the hero art for a new campaign that RiteAid was rolling out to announce their Wellness+ card, a customer loyalty program. Naturally this was too good to pass up, and with some solid design and great art direction from Josh Blasingame, wound up being a blast to work on.
All in all we supplied 8 angle variations to the client, each of which was executed on both dark and light backgrounds, providing maximum flexibility for down the road needs. Finished art was supplied as layered files at 7500×7500 pixels.
Here are a couple of in-context uses for POP displays, ads, banner ads, etc.
RiteAid Wellness POP sample
RiteAid Wellness ceiling banner
RiteAid Wellness Registration
The rest of the images are comfortably resting in the client art library, quietly waiting for their call to action when the situation arises.
A couple of weeks later the client was able to leverage the original 3D work by having us generate a short animation for the interactive side of things. Definitely a fun and well-rounded project.